Marketing is now a two way street.
If you haven’t heard about how content marketing and inbound marketing tactics have taken over as the new way of selling, then let’s bring you up to speed. Quite simply, telling is the new selling.
Content marketing is the art of communicating with your customers and prospects without being salesy. It’s about creating opportunities for consumers to interact with your brand in ways that you own, not rent.
Content marketing is about engaging customers and prospects with your brand in a way that educates, entertains and entices – literally bringing them into a conversation with you, whether through blogs, LinkedIn, Facebook, opinion articles, infographics or other vehicles. This conversation hopefully progresses to a full-blown long-term relationship that we call brand loyalty. But it doesn’t happen overnight.
It’s been suggested that businesses in both the B2B and B2C realm need to think of themselves as mini-publishers. “But that’s not what I’m good at,” decry many businesses. We hear you. That’s why we offer content marketing strategy and copywriting services to help you develop a program that meets customers and prospects where they are and start building a relationship. Some examples include:
- Integrated Content Strategy to communicate the right message…at the right time…to the right audience…on the right channel.
- Create Content That Educates and Entertains: infographics, videos, blogs, articles or other media to entertain and inform your audience about a topic they care about, often used as a lead generation tactic.
If you’re a local pizza shop, you may not need to engage in content marketing – you get a free pass – but you should still have a good website and use local and mobile marketing techniques.
Most everyone else, especially those who espouse to be leaders in a particular category or market, should develop some content that supports the brand promise.
If you need help determining the role that content plays in your marketing mix, contact us for a consultation.